You are creating your company and you don’t know what colour to choose to represent it? Don’t panic, Déclic Communication gives you a few tips. In visual communication, each colour has its own meaning, represents values and is suitable for a certain sector of activity! We are going to reveal all their secrets to you…
To begin with, when you want to define a colour code for your corporate identity, ask yourself what image you want to convey and what your company’s values are. Your colours should reinforce your corporate identity and message, not contradict them.
Wherever we come from, we all associate colours with emotions or values, but these codes change from one culture to another. Here, we will present the meanings of the main colours in Western cultures:
Blue:
This colour evokes truth, confidence, but also freedom and travel. It is often used in the fields of IT, aeronautics and tourism.
Violet:
Purple evokes dreams and imagination. This colour is widely used in the fields of art and culture.
Red:
As you probably know, red is associated with love and passion, but it can also represent danger. It is a colour that is often associated with cars, restaurants and sports.
Yellow:
To represent joy, good humour or humour, choose yellow! But it should be used sparingly as it can also evoke betrayal.
Green:
Green is a symbol of growth, naturalness and good health. You can use it in the environment, finance and health.
Orange:
This colour evokes the values of creativity. It is mostly used in the communication or sales sector.
Pink:
Pink is the colour par excellence that evokes romanticism, femininity and childhood. It also expresses softness, greed and youth.
Brown:
This colour is associated with earth, wood and comfort. Brown is widely present in the cultural, culinary environment or to represent sustainable development and local products.
Gold:
If you are in the perfume or jewellery business the most consistent colour is gold. It represents prestige, luxury and wealth.
White:
White suggests purity, cleanliness and perfection. It is a very useful colour to accompany all the others.
Black:
Finally, black represents mystery, rigour and elegance. It is a colour that is widely used in film, photography, and generally in the high-end world.
In conclusion, do not neglect the visual aspect of colours when creating your identity. They have a real impact on the attention and perception of the public. Déclic Communication will help you to develop your visual identity.
