How does the TikTok app influence people?
First of all, let’s talk about numbers: the application has 14.9 million monthly active users in January 2021. The French spend a little over an hour a day watching hundreds of videos on the social network. These indications confirm that yes, TikTok has an influence on the world today.
Why is this application, created in 2016, exploding the charts?
It offers short content (between 3s and 3 mins) featuring situations, dances on trendy and catchy music, its algorithm plays an important role in its success. Its news feed and content have no end, which makes its use addictive. Videos are proposed to different users according to their likes; everything is made to keep the person on the platform as long as possible!
How can TikTok influence your business?
Many start-ups manage to launch their business thanks to TikTok, offering content that is in line with current trends. When users land on one of their videos it makes viewers want to discover their products/services. Thanks to TikTok you can reach a wider audience, reach all of France and above all impact people who are likely to be interested in your work thanks to its algorithm.
Tips for getting started on TikTok :
- Post regularly
- Use trendy music
- Show your identity
- Share dynamic content
