Rebranding is the redesign of a brand’s image. This strategic choice is accompanied by a considerable evolution concerning its products and services, a real change of direction.
The rebranding process can therefore include the change of:
- The brand name
- The logo
- Signature
- Advertising campaigns
- Editorial line
- The corporate Identity
This decision is most often accompanied by the redesign of your website, it is a new era for your team. This type of choice allows you to reshape your image, if it has been the victim of bad buzz.
If you want to last over time, this step is essential, the world is constantly changing and you must adapt. Before making any changes, establish the actions to be taken:
- What image do we want to send out?
- What is our new positioning?
- Carry out a team brainstorming session.
- Choose a service provider or communications agency.
It is essential to ask yourself if this is the right time, what the objectives are and how to achieve them.
Aging brand image? Our experts will be happy to carry out your rebranding!
