Professional furniture for all events

Since 1993, VIF Furniture has specialised in the sale of professional furniture for events and has put its expertise at the service of a variety of partners: reception halls, local authorities, administrations, exhibition centres and parks, communication agencies, etc. The company, which originated in the north of France, has also been a long-standing partner of caterers and hire companies in France and Europe.

Our Déclic Communication team supports them in their web marketing strategy and has designed their powerful e-commerce site with numerous references.

From a showcase site to a high-performance e-commerce site

By applying the rules of UX Design, our graphic designers have imagined a user interface optimised for online sales. A special product browser opens vertically on the left of the screen. The user can thus easily discover all the material offered by the structure. The showcase pages (horizontal menu) and the online shop (vertical menu) are thus clearly separated in the menu.

The website lists more than 600 products with different variations (colours, sizes…)! It is possible to order directly online (bank transfer or direct payment with credit card) or to request a quote for special quantities. VIF Furniture can thus deal with the specific requests of its customers and adapt the price offer to the quantities.

A powerful search engine makes it easy to find the desired products at a glance. The interface has been designed to be intuitive and ergonomic in order to facilitate the navigation of the user. The website is of course responsive design and has the latest technologies!

Our digital marketing team has also worked on the natural referencing of the site so that it can be easily found on search engines. Everything has been thought of to facilitate the act of buying and boost our client’s sales!

An effective web marketing strategy

In order to generate traffic to your website, being listed on the first page of search results is a major challenge. Indeed, more than 90% of Internet users do not go further than the first page of the results.

Web marketing actions ensure the visibility of the VIF Furniture website throughout France. Our SEA specialists define, in collaboration with the client, the relevant keywords and ads to be used to generate traffic to the website. Each product has its own ads. Each month, a detailed report lists the various statistics and a telephone review is carried out with the client. Very precise measurements allow us to adjust the adopted strategy in real time. Thanks to these regular adjustments and eye-catching ads, we can generate high conversion rates.

This paid search strategy complements the natural search strategy implemented on the website. These two methods are indeed complementary!