Coming together and reborn with a common visual identity

In 2018, the Syndicat des Eaux Vives des 3Nied was born to accompany the harmonious and reasoned development of the territory of the 3Nied watershed and its rivers. It is the privileged, committed and competent local relay between the water stakeholders and the local and territorial authorities of its watershed.

The Déclic Communication team accompanied the creation of this new union. The creative sessions carried out with our client allowed us to develop a strong visual identity and an efficient strategy to promote the actions and develop the visibility of the SEV3Nied. A communication plan was developed for each target: local and regional authorities, town planning departments, the agricultural world, local residents, associations and educational institutions, etc.

The birth of a strong identity

The symbolic image without typography is a sign of recognition that allows the Syndicat des Eaux Vives des 3Nied to be represented at a glance. It can live on its own, as a reminder of the logotype.

Our graphic designer has traced the 3Nied (French, German and united Nied). The French Nied and the German Nied meet in the centre of the territory covered by the rivers’ catchment areas.

The coloured circles around the 3Nied symbolise life and human activities (urban, agricultural, nature, business, etc.). They also remind us of the origin of the Syndicate, which corresponds to the merger of the 4 previous territorial syndicates to become one: the Syndicat des Eaux Vives des 3Nied.

The whole inspires the dynamism and the new dimension of the syndicate open to all the actors of the planning and the development of the 3Nied catchment area.

Declination of the identity on different communication media

The corporate identity allows a visual identity to be applied consistently to different media. Commercial documents, Roll Up, PreAo, vehicle branding, business cards, signage… our Déclic team has created numerous communication media in the image of the Syndicat des Eaux Vives des 3Nied. It can thus communicate effectively with its various main and peripheral targets.

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A website to gain visibility

The website had to meet a clear set of specifications:

Present the union
Explain its missions and actions
Inform about its projects
To educate and raise awareness of environmental conservation
Provide a space for the union’s members and collaborators

It is intended for local authorities, associations, farmers, etc. as well as for local residents and users in general. Our web design team has therefore developed a streamlined graphic charter with touches of colour: orange, green and blue, the union’s colours.

A simple and interactive navigation completes this charter. The site offers a rich content, which had to be organized. Our team devised several clear navigation levels to make the information easily accessible to the user.

A portfolio presents all of the Union’s projects. The filters «under study», «in progress» and «completed» make it easy to find the projects that interest us.

The super-menu is intended for the members and all the collaborators of the Syndicat des Eaux Vives des 3Nied. You will find public contracts, union decisions… and above all a member’s area accessible with logins.

This site is therefore an effective tool for gaining visibility but also a virtual place for sharing documents between members and employees of the union.

A real 360° communication with advice, support and many unique achievements.