Our communication agency is specialized in the creation of corporate design. An efficient method allows our team to create a tailor-made identity that best represents your company. But what steps do our experts go through?
To begin with, it is important to explain the qualities of a good logo:
- Simple and unique
- Appropriate to its universe
- Memorable
- Timeless
- Easily adaptable to all media
The mistake to avoid: trying to show off with a complicated logo. You should suggest but not say everything in your logo. It is an image, not a website!
1. Briefing and creative session to get to know you better
Firstly, one of our project managers organises and leads a creativity session to discuss about your company. This allows us to define your missions, your positioning and the values you wish to promote. Your visual identity must reflect the essence of your company, it must represent you and look like you. It is important to draw up a clear brief on the image you wish to convey through your logo.
2. Study, art direction and graphic design
Once the creative session(s) are over, our graphic designers get to work. They think about the colors and symbols that will best convey your image and values. Indeed, every shape and every color counts… All graphic elements have a meaning. For example, a straight horizontal line can represent calm and infinity, an upward slanting line can represent ascension, a circle evokes the divine and infinity, a square can represent rigor… Concerning the meaning of colors, we invite you to discover our article on the subject. Once the colors and image symbolism have been chosen, our graphic designers define the font and combine the different elements to create a clear and striking logo. Several proposals are proposed to the client to choose the graphic direction. Our graphic designers then refine the logo to achieve the optimal result.
3. Creation of a corporate design manual
Once the logo has been finalized, our graphic designers create a graphic design manual that will enable you to maintain consistency across your various communication media. This can be more or less complete depending on your needs.
A classic corporate design manual includes :
- The different formats of your logo (colour, grey, 1 colour…)
- The chosen colour codes
- The typefaces to be used
- The prohibitions
Our agency can also design a more complete Corporate Manual with different uses such as stationery (letterhead, letter suite, business cards, notepads…), signage or vehicle marking…
Your Corporate Manual is the guide to your communication. It allows your company to maintain a consistent communication on all media.
The important thing is to have an identity that looks like you and that prospects and customers will easily remember!
Our team is at your disposal to create a logo that will be remembered! Contact us for more information.
