In the digital age, the digital transformation of companies has become a necessity. They must click. At the heart of performance is now the concept of visibility!
Being visible on the web is a considerable asset in order to make yourself known to your prospects and develop your turnover.
To increase visibility, it is necessary to target priority actions. To do this, three complementary methods exist:
- Referential: this method consists of highlighting your website on the various search engines.
- Editorial: the aim is to publish relevant content on the web.
- Community: this is based on a network of Internet users who will communicate about your company.
To stop playing hide-and-seek with your customers, our Déclic Communication team has come up with three actions you can take to increase your visibility on the web!
Invest in a professional and up-to-date website based on essential functions
Your website is the number one asset of your visibility! Today, no less than 90% of your customers’ buying journey takes place on the web. It is therefore absolutely necessary to have this tool that gives your business 24/7 visibility.
You must pay great attention to its quality! It must be attractive to your visitors. Poorly designed, by handymen or amateurs who do not have the essential skills, it can quickly have the opposite effect by repelling your customers.
Your site is your shop window: it must present your activity, your commercial offers, inform your prospects and guide the Internet user towards a purchase. For example, a landing page should convert visitors into leads.
If you have the necessary budget, we recommend the creation of a professional site by an agency composed of experts who add up the skills. This is an unavoidable strategic investment to develop your business. It will avoid unpleasant surprises. If necessary, certain aids exist, our professionals can assist you in your requests.
Indeed, the creation of a professional website cannot be improvised. It requires skills and know-how in areas such as communication, marketing, graphic design, IT and referencing. The difference between a professional website and a “do-it-yourself” website will always remain visible.
With several hundred references, our team of competent and trained professionals will accompany your web project from A to Z! Discover our service by following this link: create an efficient professional website.
Develop your presence on social networks
The second way to increase your visibility on the internet is to use social networks. Communicating on these platforms allows you to benefit from considerable advantages: disseminating information, developing your community, creating a direct relationship with your customers, etc. These new channels, which are becoming more and more numerous, emphasise content sharing and interactivity between users.
To choose the right social networks, we recommend our latest article: (link to 1st article).
Creating a business page or a business account is completely free. This will allow your company to become known more quickly. However, maintaining your social networks requires considerable resources and takes time.
You can therefore call on professionals to delegate this task. You can then fully concentrate on your business.
Create your Google my Business form
The Google My Business (GMB) listing is an essential tool for developing your visibility on the web. It is a totally free solution that can be set up with Google My Business. The Déclic team will help you with this process.
The tool improves your referencing on Google during a local search. It is therefore ideal for all local shops and craftsmen such as restaurants, delicatessens, fashion shops, toy shops, or bookshops.
For example, if you search for “restaurant Saint-Avold”, a Google Maps map will appear on the first page of Google results. This map shows the presence of restaurants located in the city of Nabor. When you click on one of the links, the Google My Business card appears with all the information about the establishment: address, opening hours, telephone number, website, customer reviews, photos, description of services, etc. The reviews received are a source of credibility for your prospects.
You will also be able to explain your activity, note your relevant keywords, and thus optimise the appearance of your website in local search results!
So don’t neglect your Google My Business listing! It is for all businesses, regardless of their size in terms of staff or turnover. Think about it!
Adopting a professional website, developing your social networks and creating your Google My Business listing are three of the most effective actions to increase your visibility on the web! They will allow you to be known by a wider audience.
To start developing your visibility on the internet, you can contact our team now. Our experts will develop an effective web strategy for you.
