This shopping trend comes to us from China, a sort of tele-shopping 2.0 for Internet users!
This phenomenon was democratized in France with the arrival of the health crisis and the lockdown. Exclusively physical shops had to find a quick and cheap way to continue selling their products.
Even after this period of crisis, users and traders have kept this weekly appointment. Customers appreciate being able to be in direct contact with their favorite salesperson at a distance. A new way of consuming!
The trend continues to evolve, and it is estimated that live shopping will account for 20% of e-commerce by 2026 (according to the blogdumoderateur). Get on the bandwagon and start live shopping. This practice requires time and energy, so don’t be discouraged by the low figures at the beginning. Don’t get discouraged, a community is not created in a week!
The choice of platform is made according to your target. Instagram, Facebook, Twitter, or even TikTok integrate more and more features dedicated to live shopping, the choice is yours.
You want to set up live shopping? Contact us and our team will accompany you in this new approach!
