Content marketing is a web marketing strategy that is based on creating content that provides information to customers.
By implementing a content creation strategy on your website and/or blog, you set up specific keywords on which you want to rank.
The more content you create, the more you improve your SEO.
There are different forms of content: blog posts, web page content, videos and photographs. Photos and videos are the most popular content for Internet users. Opt for subjects that are consistent with your core business, give advice and additional information on your products. Forget the classic content, bet on differentiation.
Before you start, it is important to define your audience, create an editorial calendar, create attractive and differentiating content, manually optimise your SEO and finally measure your results!
You want to implement an effective content strategy, but you don’t know how to proceed? Contact us!
